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Beko's new built-in Pyro oven: state-of-the-art features to appeal to today's housing market


Housebuilders, designers, stockists and contractors now have a highly contemporary, high quality, yet affordable built-in oven to offer potential homebuyers.

Beko, one of the UK’s leading appliance manufacturers, has launched its new built-in multi-function Pyro oven, designed to appeal to housebuilders and consumers alike. This latest addition to the company’s rapidly expanding Beko Built-in range combines the the quality, reliability and affordability demanded by today’s housebuilders with the state-of-the-art style and features expected by discerning homebuyers.

The Pyro programmable cleaning feature compliments a massive 65 litre oven capacity – a 20% increase in usable oven space. For additional convenience, the oven features a large display programmable electronic timer, telescopic shelf system, push-in/push-out control knobs, a cool door* with four glass layers, maximum oven visibility with a large viewing window and interior light – and fingerprint-free stainless steel – a strong selling point for housebuilders appealing to the family market. In addition, maximum energy efficiency is ensured through the Pyro’s A energy rating. Beko have also considered the impact on the environment; this oven with all its features, delivers a strong story with a rating 20% better than the industry’s ‘A’ standard.

Building on its strong brand position in the free-standing sector on the high street, Beko expanded into the built-in market in April 2009, selling through the kitchen builder and contractor sector, as well as leading retail multiples and independents. In that relatively short period of time, the company has made major inroads into the built-in market: GfK results for the six months from January to June 2010 compared with 2009 show Beko’s share of the built-in sector more than doubled – an impressive improvement given the difficult trading conditions resulting from the recession and subsequent economic downturn.

With its ongoing programme of market research, brand building and new product development, Beko anticipates considerable growth, targetting the recovering housebuilding sector as the economy improves and the housing market stabilises.

From flats of all sizes to large executive family homes, Beko offers housebuilders, kitchen stockists and contractors a one-stop shop for all of their major appliance requirements. Cooking, refrigeration, laundry, dishwashers, and now built-in – Beko offers an extensive choice of products and designs, all developed with affordability, reliability and energy efficiency in mind to help housebuilders cut their costs and maximise their profits, at the same time offering potential homebuyers the best quality appliances available.

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