NEW LOOK WEB SITE FOR BEKO

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To coincide with the launch of its latest TV advert, Beko plc, one of the UK’s leading appliance manufacturers, has updated its UK website (www.beko.co.uk) to give consumers an even better experience, featuring easier navigation and an integrated look and feel with the brand’s on-going marketing initiatives.

The new look for the website has been designed with both new and existing customers in mind, to ensure that they can quickly navigate to the product information or page they are seeking. The cleaner layout features clear visual clues such as product imagery to guide consumers through the site.

In addition to product specifications and information for existing customers, the website will host the brand’s latest news as well as videos of current ad campaigns and advice to help consumers choose their perfect appliance.

Teresa Arbuckle, Marketing Director of Beko plc, comments: “We have invested heavily in marketing the Beko brand this year through spending on print and broadcast advertising, our sponsorship of the FA Cup and long-running Facebook initiative, Beko Mums United. The new-look Beko website acts as an information hub – not just a directory of products but a resource for new and existing customers to find products, choose an appliance or see the latest installment of our popular baby Billy TV campaign.”

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