Autumn TV campaign from Beko supports trade customers

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Beko, one of the UK’s leading suppliers of kitchen appliances, returns to UK TV screens this autumn with a new Ad campaign designed to boost brand awareness for its built-in range and promote sales for the company’s many trade partners. Due to launch on ITV during X Factor, this latest creative will again feature the popular ‘Billy’ character and his mum.

With a voice over by the popular Caroline Quentin, the ad shows Billy and his mum playing a game of make believe in which they are running an imaginary restaurant. Billy’s mum is calm and in control, easily juggling preparing the family meal whilst keeping Billy entertained, thanks to her Beko built-in induction hob, multifunction oven and integrated dishwasher.

The Ad promotes the fact that all Beko built-in appliances come with a two year warranty covering parts and labour, another reason why Beko is the number one MDA supplier in the UK.

Teresa Arbuckle, Marketing Director at Beko Plc, comments: “This new campaign is the latest in a series of highly successful TV spots for Beko. The 9kg ‘Excellence’ washing machine ad which aired earlier this year resulted in a 65 per cent volume sales uplift of Beko large capacity washing machines. The spot was seen at least once by 9.4 million women in the UK, which meant we reached approximately 70% of our target female ABC1 market.

“Our latest creative provides us with the opportunity to build upon the success of the previous TV campaigns while focusing on the Beko built-in range. This is a portfolio of products that we are extremely proud of. They not only look great, but genuinely make life easier for consumers with innovative, time-saving features. As with all of our ranges, the Beko built-in offering highlights our intuitive and helpful appliance solutions.

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