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Dulux Trade takes a major step towards greener paint with Ecosure
Story
People and businesses are becoming increasingly concerned about climate change and the need to actively reduce our impact on the environment by acting in a more sustainable way. Against this background Dulux Trade is meeting the sustainability challenge head-on with the forthcoming launch of Ecosure, the first step towards environmentally sustainable paint. Ecosure represents an approach to sustainability that is based on scientific rigour and was developed in conjunction with Forum for the Future – leading independent sustainability experts.
Commenting on the new range, David Shepherd, Brand Manager for Dulux Trade said: “Until now, specifying products that deliver on sustainability and performance has been challenging due to the complex nature of the issue and the proliferation of claims. Ecosure will change that.
Ecosure is a really exciting proposition that will enable specifiers to choose products that are proven to have a lower environmental impact, thereby helping them meet their sustainability objectives without compromising on performance.”
The range comprises Matt, Gloss and Undercoat formulations, each water-based and offering ‘best-in-class’ performance. Using the ‘Environmental Impact Analyser’, an analytical tool developed with Forum for the Future, we have been able to measure the reduction against two key sustainability criteria, namely carbon and VOC. The ‘Environmental Impact Analyser’ has enabled us to scrutinise the product from extraction to the point in the supply chain where the product is packaged and ready for distribution at the ICI Slough facility.
Environment & Sustainability
Whilst the Ecosure product range is our most visible environmental sustainability initiative, Dulux Trade is also looking to reduce environmental impact throughout the product life cycle.
