explore the BusinessNet
Hepworth rewards committed stockists
Story
Hepworth Building Products has launched its new Clay Premier Stockist Scheme for distributors who commit to stocking a comprehensive clay drainage range.
The points accumulation scheme will award Premier Points to loyal stockists and give merchants the opportunity to become clay specialists, if they meet the minimum stock holding and clay turnover figures.
Stockists are grouped into one of two categories: Premier Stockist and Premier Plus Stockist. To achieve Premier Plus status, stockists will need to keep as a minimum the SuperSleve HouseDrain 100mm and SuperSleve150mm stock profiles, which would enable them to supply large national contractors and civil engineers. For recognition as a Premier stockist they must keep, as a minimum, the SuperSleve HouseDrain 100mm or SuperSleve 150mm stock profiles. This is sufficient to effectively supply local ground contractors and housebulders.
Qualifying merchants benefit by earning points for clay purchases into their branch – which can be redeemed against free issue product. These merchants will also receive exclusive access to direct site business and will be supported by marketing collateral and point of sale.
End users stand to benefit from the scheme too. The stock profile devised by Hepworth for Premier and Premier Plus stockists is of adequate range and depth to ensure most plots or sites can be serviced properly.
Karen Stables, Marketing Manager from Hepworth comments: “We have identified that availability is of key importance to clay customers, and if the stockist does not keep an adequate range and depth of stock, the customer may well go elsewhere and not return. Our ultimate aim is to have a network of reliable clay stockists for our end users and to create profit opportunities for those stockists who work with us to achieve this.”
Customers must meet or commit to a minimum stock holding and annual clay turnover figure to join.
Further details can be found on the Hepworth website www.hepworth.co.uk
