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Construction & Quarry Equipment Magazines Success For Irish Publisher
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Since its launch just two years ago, 'Machinery Movers Ireland', a monthly magazine dedicated to the construction & quarry equipment sector, has now firmly established itself as the No1 publication in its field.
The magazine is the brainchild of Irish publishing entrepreneur, Brian Coogan, who identified a gap in the market for a top quality, highly targeted publication.
With its head office at Navan, Co. Meath, in addition to publisher and managing director Brian Coogan, the 'Machinery Movers Ireland' team now includes editor, Brian O'Mahoney; sales manager, Stuart Ferguson; together with operations manager, Niamh Weldon; and Lisa Mullins who is responsible for accounts/administration.
The magazine has a circulation of around 10,000 copies, covering both the north and south of Ireland, and is available through newsagents and by subscription.
It provides construction & civil engineering contractors, plant hirers, quarries, demolition & recycling companies, and equipment dealers & distributors, together with local authorities and public utilities, with all the latest industry news, including information from the major construction and quarry plant & machinery manufacturers.
'Machinery Movers Ireland' has been enthusiastically received by both readers and advertisers alike and this success can perhaps be attributed to the company’s practical, down-to-earth approach and the publication’s comprehensive and clearly focused editorial coverage, together with a vigorous supporting publicity campaign, which has included both radio and TV advertising.
Such has been the success of the Irish title that a separate UK mainland version, 'Machinery Movers UK', was introduced at the end of 2007.
The new monthly UK magazine is available by subscription and has a similar 10,000 circulation to its Irish counterpart, covering all the main construction and quarry plant & equipment specifier, purchaser and end-user markets.
With over 20 years construction industry journalistic experience, Aaron Morby, previously editor of 'Construction News', was appointed editor of the UK publication in January 2008.
Publisher, Brian Coogan, said: “We are delighted that Aaron, with his extensive construction sector experience and acknowledged reputation and respect within the industry, has taken up our invitation to edit the new UK publication, as well as contributing to our established Irish title”.
“Even given the limited time since its initial launch, the progress of 'Machinery Movers UK' has already been very significant and I firmly expect it to become as successful as our market-leading 'Machinery Movers Ireland' magazine”.
A number of initiatives, as part of an on-going development programme, are planned to help keep the 'Machinery Movers' publications at the forefront in the construction & quarry equipment sector.
Both the UK and Ireland magazines are giving one lucky reader the chance to win a superb Case CX16B mini excavator.
Everyone taking out a new 12 issue subscription for either 'Machinery Movers Ireland' or 'Machinery Movers UK' until December 2008 will be entered into a free draw to win a Case mini excavator (Closing Date: 1st December 2008. Draw to take place December 2008. Terms & Conditions apply).
In addition, readers and advertisers of both titles will have the opportunity to meet some of the 'Machinery Movers' team in person on Stand 143 (Pavilion) at the forthcoming SED 2008 event (The National Event For Construction, Rockingham Motor Speedway, Corby, Northants, NN17 5AF, 13th – 15th May 2008).
An exciting innovation has just been announced by 'Machinery Movers Ireland', which offers the opportunity to see, first-hand, in action, some of the latest products from leading construction plant & equipment manufacturers, distributors and dealers.
The inaugural 'Machinery Movers Ireland' Equipment Demonstration Day is to be held at a disused sandpit just outside Enfield, Co.Meath, off the old N4, on Saturday 6th September 2008.
“Having listened to our readers, who have indicated that whilst they are generally aware of what plant & equipment is available, particularly through publications such as our own, they rarely have the time or opportunity to actually see it all in action – rather than merely as static displays, as at some events”, said Brian Coogan.
“Our Demonstration Day will provide a unique chance for visitors to see an extensive variety of construction plant & machinery put through their paces by skilled operators”.
“The outstanding success of our publications to date has been achieved in no small part by strong teamwork, and constantly listening to the views and opinions of our readers and advertisers, to ensure that we always keep in tune with the marketplace”.
“And I am confident that our continuing development strategy will help maintain and further improve our market-leading position over the coming years”, concluded Brian Coogan.
