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Dulux Trade Diamond Matt Is Now Ten Times More Stain Resistant
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As well as being classed as ten times more durable than standard silk emulsions, Dulux Trade Diamond Matt has now been reformulated to make it ten times more stain resistant as well. This means that the new Dulux Trade Diamond Matt can be kept clean and fresh from common stains for five years as opposed to 2-3 years with a standard emulsion without losing its attractive matt finish, saving both time and money by eliminating the need for expensive redecoration.
Dulux Trade conducted comprehensive testing on the newly formulated Diamond Matt, comparing it with standard vinyl silk in a red wine staining experiment. Results proved that the vinyl silk emulsion was significantly more stained than the Diamond Matt formulation, which was almost blemish free.
Stephanie Brown, Brand Manager for the Dulux Trade Diamond range comments: “Dulux Trade Diamond Matt along with the other products in the Diamond range, offers a breakthrough in coatings technology that delivers long term cost savings and outstanding performance that significantly and genuinely extends maintenance cycles. With the new enhanced resistance to stains, Diamond Matt keeps surfaces looking better for even longer, withstanding heavy wear and repeated cleaning.”
Not only does the Dulux Trade Diamond range deliver in its top quality performance and exceptional durability, but being water-based as opposed to solvent-based means it is also simultaneously reducing the carbon footprint of decorating jobs. With a prolonged lifespan and strong sustainability credentials, specifiers now have the means to extend interior maintenance cycles and ultimately reduce costs, whilst reducing the impact on the environment at the same time. The Diamond range is also already fully compliant with the pending EU VOC 2010 regulations.
The Diamond range proves that superior results can be achieved for all interior areas without compromising performance. Being water-based, it is quick and easy to apply, reducing downtime on job sites. It is also extremely resilient, making it perfect for large scale projects and areas that require a specialised finish and high endurance. These characteristics make the Diamond perfect for communal areas, corridors and high traffic environments, such as schools, retail and leisure developments and hotels for example.
Continues Stephanie Brown: “The full Diamond range from Dulux Trade has also received an exciting new look to reflect its added features and benefits. With a premium product, comes a premium new can design, which adds gold and silver into the equation and proudly reinforces its new credentials.”
The range includes Dulux Trade Diamond Matt, Diamond Eggshell and Diamond Satinwood. The full Diamond range is available in the widest colour choice in the market, with over 10,000 to choose from.
Dulux Trade offers full specification support tailored to individual requirements. This ensures the correct preparation is highlighted and the products specified are the most appropriate for the location, environment and substrate type. For larger painting projects, Dulux Trade Colour Consultants are also on hand to provide help and advice on colour choice using unique colour specification software.
