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Know Paint – Get Glidden Trade's New Colour Card
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The latest Glidden Trade Colour Card is now available, showcasing an extended colour range.
Supporting the brand’s new livery and improved product formulation, the colour card has been updated to include Glidden Trade’s new contemporary colour range of 90 exclusive ICI colours, plus standard BS 4800 and RAL.
The colour card’s design has an improved layout that ensures easy colour selection. It also includes advice on health and safety issues and application case studies. A new fandeck format is also available, which also includes NCS1 and NCS2 ranges.
Craig Frost, senior brand manager for Glidden, said “The range has been extended in response to calls for a wider colour choice from Glidden. We are finding that increasingly, even when projects need to stick to strict budgets, the scope is widening when it comes to colour schemes. By extending the colour range, Glidden can meet both budgetary and design requirements.”
Supported by new in-store POS, the Glidden Trade Colour Card is available directly from merchants, or can be ordered from the ICI Paints website www.icipaints.co.uk or www.glidden.co.uk
Launched just over ten years ago, Glidden Trade has seen tremendous growth in recent years in the UK trade market to become number three in the trade paint market. This investment in colour collateral is aimed at building on this success, with continued activity planned throughout 2007.
