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– new radiator design to benefit from hot Spanish influence!
At the recent Installer Live exhibition at the Ricoh Stadium in Coventry, Europe’s favourite radiator company Stelrad asked visitors to the show to suggest a name for their latest radiator design. The incentive to come up with a great name? Their very own iPad!
During the very successful three day show, they had literally hundreds of suggestions – many of which were interesting…. but not the right approach for a designer radiator marketing campaign! Lorraine Hawes from Stelrad’s marketing team says that some of the names were fun – but clearly not right for the product: “’Alcatraz’ was fun but suggested heating in a prison cell, which wasn’t quite what we were looking for. ‘Executive’s Smile’ seemed to be inspired by the number of radiators we might sell. And ‘Fred’ was altogether too cosy! ’Grillrad’ suggested that we should use it to cook sausage and bacon on as well as heat a room and ‘iRAD’ is probably one we’d get sued for using! ‘Mini Bar’ suggested where that visitor had been the night before and ‘Solitaire’ was just a bit too lonely! ‘Terminator’ was interesting but conjured up visions of someone bursting through the wall behind it, while ‘The Clothes Rail’ might accurately describe what it might become in a home, but we rather hoped it might be seen as an aesthetically pleasing feature rather than a functional piece of metalwork. In the end the judges decide they liked ‘Caliente’ – which is Spanish for heat’.
This was the suggested name of Lynda Douglas from BCosy Heating in Barton-under-Needwood in Staffordshire. And her name selection has won her an iPAD.
“I’m delighted to have won but very surprised,” she said when told of her good fortune. “When you’re at exhibitions you tend to fill forms in and have a go at things but you don’t really expect to win anything! As a firm we install loads of Stelrad radiators so it will be fun to see orders flying in for the one I’ve actually named! I haven’t tended to win too many prizes over the years so I’m really looking forward to getting to grips with my iPad!” Bcosy is a small but perfectly formed heating and plumbing company with four employees – Steve and Lynda Douglas are its directors with Lynda running the office and Steve is an engineer of some repute. Bcosy employs two engineers, Bash and Derek. Steve started the company in November 2007, having been a senior engineer for a manufacturer within the heating industry where Lynda was the service centre supervisor. He moved from the North East to marry Lynda and the rest as they say, is history!
Bcosy carries out installations, repairs and servicing within its immediate operating area – mainly in Staffordshire and Derbyshire – where it has a growing reputation and customer base. The company’s primary customers are several boiler manufacturers with whom they work closely, installing and repairing boilers and heating systems. The business covers a radius of approximately 30 miles across the Midlands – taking in Leicestershire, Warwickshire and Nottinghamshire as well as their two key counties.
“We pride ourselves on being small enough to care but big enough to do a professional job!” says Lynda. There’s lots of interesting information on their excellent web site at www.bcosyheating.co.uk .
Full details of the exciting Stelrad Radiator range can be found on their web site at www.stelrad.com where you can download pdfs of a wide range of brochures, or by calling on 0870 849 8058.