explore the BusinessNet
Marks & Spencer Gives Dulux Trade Ecosure the Green Light
Story
As endorsements go, they don’t get much bigger than Marks & Spencer, but that’s exactly what Dulux Trade, the industry leading manufacturer of quality paint systems, received at EcoBuild for their latest innovation, Ecosure.
Dulux Trade is the first major paint manufacturer to have taken significant steps towards creating a credible environmentally sustainable paint product for the professional market. Ecosure has been specifically formulated to have demonstrable reductions in embodied carbon and Volatile Organic Compounds (VOC), two key sustainability criteria.
Developed using an approach based on scientific rigour, these reductions have been achieved without compromising on performance. Additionally, accurate measurement of these reductions has been made possible by the use of an ‘Environmental Impact Analyser’, developed in conjunction with Forum for the Future – the leading independent sustainability experts.
Speaking at EcoBuild 2008, Crispin Burridge, Sustainability Manager for Marks & Spencer, said: “The idea of an environmentally sustainable paint has been around for some time, but has been difficult to use on larger scale projects. I'm delighted to see Dulux Trade has risen to the challenge by investing time and money into producing such a paint product. We particularly welcome the opportunity to specify paints for our stores with lower VOCs and a reduced carbon footprint that support a number of our Plan A commitments.”
David Shepherd, Brand Manager for Dulux Trade, commented: “Ecosure signifies a real milestone for us. It is a ‘step towards greener’ and our acknowledgement that we are embarking on a journey toward a more sustainable future. We need, and fully intend, to move toward more environmentally sustainable products and ways of working.
“It is fantastic that Ecosure is already getting such a positive reception from existing customers and key UK firms such as Marks & Spencer. Within the retail arena, Marks & Spencer is driving the environmental sustainability agenda. Their commitment to this issue, highlighted by their bold ‘Plan A – because there is no Plan B’ 5 year strategy to tackle the biggest issues facing their business and the globe, is unquestionable. It is great that we can help them achieve this goal.
“Being green is no longer an option and the emphasis placed on companies to become environmentally friendly can only intensify. UK businesses need to make the investment now to ensure they are meeting sustainability targets and working within increasingly green environments.”
Ecosure is available in Pure Brilliant White and an extensive colour range from the Dulux Trade colour offer, ensuring that you don’t even need to compromise on design.
Crispin concluded: “We hope that Ecosure will help achieve a more sustainable specification for M&S stores, which is why we are trialing it at our new White City store, which is due to open at the end of the year. On successful completion there, we intend to have it included as part of our paint specifications.”
Ecosure will be available from selected Dulux stockists at the beginning of May. For more information visit www.duluxtrade.co.uk/ecosure
