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Mira turns full flipping circle with revolutionary 360 range
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Mira Showers – the UK’s leading manufacturer of showering products and accessories – is bringing about an exciting new ‘revolution’ in the bathroom by literally turning showering on its head. With the launch of the Mira 360 range of showerheads, the company is offering consumers a unique four-in-one shower experience thanks to its innovative FlipstreamTM technology.
Each showerhead is capable of four spray modes which are chosen simply by flipping the head through four turns of 900 each. Each quarter-turn ‘flip’ changes the spray pattern: so users can enjoy the ‘rain’, be invigorated by the ‘burst’, get drenched by the ‘storm’ and luxuriate in the ‘cloud’.
FlipstreamTM technology uses a diverter mechanism in the head to vary the spray pattern according to its position. Axial rotation of the head – which sits on a gimbal (a pivoted support that allows the rotation of an object about a single axis) – actuates an instant change of water flow from one style of spray pattern to the next.
The 360 delivers stockists and installers a great opportunity to ‘sell up’ – either in new shower or retrofit applications – while providing the consumer with a ‘bespoke’ shower experience, depending on taste or mood.
The range is available in three different design models – the 360m, the 360r and 360i – all of which can be used with any system and all pressures, giving the user the opportunity to transform and revitalise their showering.
The 360m is minimalist in design with a contemporary, geometric aesthetic while the 360r is rounded, soft and natural in form with organic flowing curves. The 360m is offered in either chrome (handset) and white (sprayhead), or chrome and black. The 360r also comes in chrome (handset) and white (sprayhead), or white and white. For a bolder design statement, the 360i is iconic and striking with its black/chrome format. All styles feature the same functionality.
The launch of the 360 range sees the showerheads initially offered alongside a dedicated version of the company’s classic fitting kit, featuring slide bar, bracket and hose. Each 360 showerhead comes in eye-catching, ‘interactive’ packaging – which allows the customer to ‘feel the flip’ – to create real stand out in-store while a dedicated microsite, www.mirashowers.co.uk/360, provides full product detail and a short video demonstrating the innovative features of the 360 range.
