MX-GROUP ACQUIRES AQUATORA – Andrew Bullingham joins MX Group as Commercial Director

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MX Group, the leading UK shower tray and shower accessory manufacturer and a major player in the thermostatic mixer shower and electric shower sectors, has announced further growth in its core markets through the acquisition of Aquatora, an exciting and established business based in Dewsbury, West Yorkshire, best known for its Storm shower tray range and its AquaDek wet room products. The entire share capital of the company was acquired for an undisclosed six figure sum.

Former owner of Aquatora, Andrew Bullingham, well respected in the sector, joins the MX-Group as Commercial Director as part of the deal. He will work closely with Robert Johnson, MX’s Sales Director, and between them they will be responsible for all Group sales. The Aquatora name will survive the acquisition with the business continuing to be run independently. The MX-Group has plans to invest in and build the brand in the coming months, with the current imported shower tray range from China being rapidly replaced by UK manufactured trays, to add essential quality and an additional range of sizes to the brand.

Supporting the newly acquired business, MX Group’s Dominic Condon has been promoted to the role of National Sales Manager for Aquatora. “With more than 7 million products or components already heading out onto the market each year, we are a company to reckon with,” says MX-Group chairman Bernard Robinson. “We’re rightly proud of our place in the sector and the quality of the products we produce. The acquisition of Aquatora and the appointment of Andrew Bullingham, strengthens our already strong grip on the shower tray sector and offers us an advanced entry point into the wet room marketplace.”

“I’m delighted to be joining the MX-Group which has an excellent reputation for quality and innovation in our marketplace,” says Andrew Bullingham. “It’s strong in a number of channels and I believe the Aquatora brand and my involvement will help MX-Group to service a number of new channels, allowing the Group to sell its excellent range of products across a far wider spectrum of outlets than is currently the case. These are exciting times for MX and I’m very pleased to be a part of it.”

Exciting times indeed, with the imminent launch of a new range of shower screens and enclosures, and other product launches later in the year.

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