The Beko Roadshow: celebrating 21 years in the UK

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On the road now May 9th – June 8th!

As the celebrations continue to mark Beko's 21st anniversary in the UK, the company has launched a 5 week Roadshow to debut its latest products to all sectors of the trade.

One of the UK's leading suppliers of domestic appliances, Beko recently invited a number of its retail, distributor and trade customers to a special corporate event to celebrate its milestone anniversary in the UK and to be among the first to see the new Beko 21 range.

The Beko Roadshow now sets the stage for specifiers, contractors, designers and stockists of all sizes across the UK and Ireland to get their first look at the new collection, and to view the full product portfolio.

Since its appearance in the UK in 1991, the company has grown into a major consumer brand, has expanded into both private housebuilding and the public sector, and is fast becoming a major player in the built-in appliance market. Today Beko supplies 15% of all domestic appliances purchased by UK consumers. As one of the top 10 home appliance brands in the world, it is the UK brand leader in free-standing fridges, freezers, cookers and washing machines, and the UK's second largest appliance brand (DEC 2010 YTD GFK Data).

The new Beko 21 collection demonstrates the company's commitment to innovation, quality and design, combining simplicity of style with energy efficiency, features and ease of use to satisfy today's fast changing market demands.

Beko offers a full range of free-standing and built-in domestic appliances with a wide choice of styles, sizes and formats to meet every requirement. From refrigerators, freezers, cookers, hobs, ovens and hoods, to dishwashers, washing machines and tumble dryers, the company offers a one-stop-shop for quality, reliability and affordability.

Among its achievements to date, Beko offers A-rated freestanding cookers, A+AA-rated dishwashers and A+ frost-free refrigeration units, as well as the world's fastest, most energy-efficient 8kg washing machine and a market leading A-30% Built-in Oven.

“This roadshow represents another first for Beko,” says Amanda Castle, Marketing Manager. “It provides us with the opportunity to meet face-to-face with more potential customers, and to make them more aware of the brand and its benefits. The new Beko 21 range has been very well received by the trade to date, and this roadshow makes it easy for people to experience our extensive appliance range first-hand – at a venue convenient to them – and to approach us with any questions they might have.”

The Beko Roadshow will run from 9 May to 8 June. Readers interested in attending should contact roadshow@beko.co.uk

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